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How do I plan a social media content campaign?

Written by the Lumera team

A campaign groups related posts around a goal, such as a product introduction or a series of tips. Keep the plan together while reviewing each post’s content, accounts and schedule.

Build a clear plan

  1. Choose one goal and a theme that your audience will understand.
  2. Plan a mix of posts and a frequency you can maintain.
  3. Review each idea and caption, prepare its media, and confirm the destination settings and time.

Review each post

A campaign organizes the work; it does not remove individual review. Check the calendar for gaps or overlapping promotions before approving schedules.

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